SEO & Targeted Display Advertising Course
This course is aimed at equipping participants with the knowledge of how internet search engines work, namely the key elements that determine a website’s visibility on Google and how to use various SEO factors to improve a site’s chance of ranking more highly.
The course will also cover the basics of paid search marketing, including display ads, that target users searching specific keywords.
Keyword research and identification
Understanding how Google Search works: organic and paid search
SEO fundamentals: on-page and off-page factors, long-tail keywords
Using Google Ads to organise keywords, audiences and creating reports
Display ads and YouTube advertising
Participants will gain an understanding of how Google determines a website’s visibility on its search engine, which methods can be used to improve ranking, and how to use paid search marketing to increase web traffic and online conversions.
Participants and requirements:
This course is suitable for anyone working with online marketing strategy and tools, as well as graduates who want to further their career. All applicants must complete the participant on-boarding survey prior to commencement of the course.
Each participant will receive a certificate of attendance
Course Duration: 1 Day